The Enologist job today, between marketing and technology

Young, actually very young, Umani Ronchi’s current technician joined the winery on his early twenties and he basically grew in this Marche’s company.

Since more than ten years he follows all the winery’s processes, but his role also extends in other areas.

He is familiar with markets, he carefully follows the evolving consumers’ tendencies and he continues to research and experiment without ignoring the last technological innovations.

Giacomo Mattioli talks about his education and experience from the very first assignment in 2003 till today: a perfect example of how complex and well-structured the enologist role has become.

Read the article (ita): L'enologo fa marketing? Cura anche le etichette...